Top 50 Advance SEO Interview Questions and Answers

Top 50 Advance SEO Interview Questions and Answers

If you want to make future in digital marketing and getting ready for Job Interview don’t get nervous for interview questions. Chandigarh study always with you.You must be well prepared for this because you don’t get a second chance to make a great first impression. Here we are bringing up the list of Top 50 Advance SEO Interview Questions and Answerthat will help you to get prepare for the interviews for the profile of SEO executive.

Top 50 Advance SEO Interview Questions and Answers

  1. What is SEO?

SEO (Search engine optimization) is a process in which we make changes in our website or webpage’s to come on rank in search engine result page by using a phrase, keyword, and linking.

  1. What are the types of SEO?

There is two type of SEO:-

  • On Page SEO- In this type of SEO we optimize individual web pages to get higher rank and earn more relevant traffic in SERP
  • Off Page SEO- Technique can be used to improve the position of a website in the search engine results page (SERPs).through Link Building, Social Media Marketing, Social bookmarking.
  1. What are the benefits of SEO?
  • Low Cost In Comparison to Adwords and PPC
  • Increase Traffic on your website.
  • Better ROI (Return on Investment)
  • Take Your Business to the Next Level.
  1. What are the techniques in SEO?

White hat SEO and black hat SEO.

  1. What is black hat SEO?

A technique that doesn’t follow search engine rules and uses some deceptive technique to come rank in SERP.  

  1. What is white hat SEO?

Techniques that follow search engine guidelines to come on rank in SERP.

  1. What is a keyword?

A term that uses to search in the search engine is a keyword.

  1. What is a phrase?

Combination of words that are used by advertiser in SEO or by the searcher in SERP

  1. What tool do we use for keyword research?

We mostly use Google KPT(keyword planner tool) and MOZ keyword explorer.

  1. Tell something about Google keyword planner?

GOOGLE keyword planner is a tool that uses to search for the keyword.  It gives us the idea of keywords, tells average monthly search and competition for the keyword.

  1. What’s the Difference between long tail keyword and short tail keyword?

Long tail keywords are those phrases which are the most specific for whatever you are selling.”Pizza stores in Chandigarh” an example of a long tail keyword.

A short tail keyword is only one word that is less specific than searches with more words. “Pizza” (1 word) is an example of a short tail keyword.

  1. What do you know about Google?

Google is an American company specializing in Internet-related services. These include cloud computing, online advertising technologies, search, software, and hardware. LARRY PAGE and SERGEY BRIN Founded Google on 4 September 1998.

  1. What are the most famous search engines?

Google, Bing, and Yahoo are the most famous search engine.

  1. What is crawler?

A crawler is a software which collects information of all webpage’s and website and indexes them in the search engine. Crawlers are also known as spiders or bots.

  1. Name of Google crawler?

Google’s main crawler is called Googlebot.

  1. Do you know about the nap?

NAP means Name, Address, and Phone Number.

  1. What do you mean by meta tags?

Meta tags are kind of text that tells about a page content. Meta tags can divide into 4 categories (meta title, meta description, meta robots, meta keyword).

  1. What is a robot?

The robot is a type of file that navigates crawler how to index pages on a website.

  1. What do you understand by sitemap?

A sitemap is a list of pages on our website. spider(crawler) and the user can access sitemap. We use sitemap because of better visibility by search engines.

  1. Tell about redirection?

Redirection is the process of transferring old URL to new URL.

  1. What is YOAST SEO?

It is one of the most famous plugins in SEO and the solution for all your on page SEO needs. It allows you to add Meta title, Meta description and meta keywords for each post and page of your site.

  1. How many types of sitemaps are and which we use?

There is two type of sitemaps HTML and XML sitemap. We use XML sitemap because it is search engine friendly.

  1. Tell about the canonicalization?

canonicalization refers to individual web pages that can be loaded from multiple URLs.

  1. What do you mean by link building?

Link building means to connect our website to other websites by URL. A technique to get high traffic.

  1. What do you mean by inbound links or back links?

Inbound link or back links are the links that we receive on our web page from other websites.

  1. What are outbound Links?

Outbound links are those links on your web pages which take you to a web page of another website.

  1. What do you understand by cross-linking?

A link between one website to other is called cross-linking.

  1. Tell me something about MOZ?

MOZ is a software and a company Seattle in America which sales inbound marketing or analytics software.

  1. How will you do SEO for a website to get rank in SERP?
  • We will analyze site according to client requirement.
  • We will research keywords for the website.
  • We will write a good content.
  • We will do on page SEO (use Meta tags in content, sitemap, robots, redirection, cross-linking for website).
  • We will do off page (social bookmarking and sharing )
  1. What is SERP?

SERP stands for search engine result page.

  1. What is keyword stuffing?

It is a black hat SEO technique. Excess use of a keyword on a web page is called keyword stuffing. So that Google will index the page as relevant to SEO.

  1. What is keyword stemming?

Keyword stemming is the technique of getting new words from the same root word. it is the part of white hat SEO technique.Example:-“practicing”, “practiced”, and “practices” to the root word, “practice.

  1. What do you understand by DA and PA?

DA (domain authority)= scale of the power of a domain name and ranking factor of many search engine. it is based on age, popularity, and size of a domain.

PA (page authority) =is a score of web pages (0 to 100) developed by MOZ it is based on data content of the page.

  1. What is page rank?

Calculation of a web page invented by Google founders Larry Page to check the quantity and quality of links on a web page.

  1. What is Google update and tell about some latest Google updates?

Every year Google makes changes in his search algorithm (400-500 times).most of these changes are minor Google rarely makes major algorithm updates that affect on search engine result page.

Some Google updates are following:-

  • Possum: –Google recently released this algorithm On September 1, 2016, SEO community named it possum. This update will affect only on local search ranking. According to this update, fake or duplicate local listing will be restricted from the search engine.
  • Panda: – Google released this update on September 1, 2016.In this update, Google focused on quality and removes the low-quality site from the rank on search engine and replace the higher quality site.
  • Penguin: – update comes on April 24, 2012. Google remove the sites from search engine uses black hat technique.
  • Hummingbird: –Google released the algorithm on Sep 26, 2013. Focus on the meaning of content, more than individual keywords.
  1. What is Google dance?

On every Google, algorithm changes the rank of websites on search engine result page gets unstable for short period this is called Google dance.

  1. What is a sandbox?

An imaginary place where Google temporary stores less authority and new sites.

  1. What are the character limits of a Meta tags?

Meta title=70

Meta description= 160

  1. Name some Black Hat SEO techniques?
  • Cloaking=creating tow version of site one for search engine and one for the user.
  • Keyword Stuffing=repeat use of keywords in a content to gain unfair rank in search engine
  • Hidden Links and text=hiding link to your content for ranking in search engine page
  • Mirror sites=duplicate website of the main website.
  1. Why is a Title Tag valuable? 

A title tag is the 1st important thing for rank in the search engine because it tells the visitor about our website.

  1. What is the more important creating content or building backlinks?

Both have same importance building great content is the 1st thing without this visitor will never spend time on website building relevant link will increase our page authority and increase traffic.

42 What Is the Difference Between SEM and SEO?

SEO (Search engine optimization) is a process in which we make changes in our website or webpage’s to come on rank in search engine result page by using a phrase, keyword, and linking.

SEM(search engine marketing ) is same as SEO but in this, we promote our website or web page on search engine through paid advertisement.


Latent Semantic Indexing (LSI) it is a method use to show the connection between content and concept. Keywords which are semantically connected to your main keyword. Example: – picture is our main keyword photo, and image are the LSI keywords.

  1. How will you check your SEO working or not?

We can check with tools like Google analytics hub spot or we can check manually by search any relevant keyword for our web page.

  1. Tell something about keyword density?

Percentage of a keyword and phrase that comes on a web page in comparison to total words on Page.keyword density should be 2.5%.

  1. What do you mean by 301 redirection?

A method of redirection in this we transfer old websiteURL to the new one. We use 301 redirection because it is permanent.

  1. What is webmaster tool?

A free tool presented by the Google it allows us to check website status and we can optimize our website too. It is also known as Google Search Console.

  1. What is Google analytics?

It is a free tool provided by Google to give is information about traffic and other information of the website.

  1. What is link juice?

link juice is a term in the SEO world that refers to the power or equity passed to a site via links from external or internal sources.This power is interpreted as a vote of recommendation toward your site and is one of the most important factors in determining your site’s search ranking (and PageRank).

50. What is a toxic link?

The toxic link is a type of backlink that harms search engine ranking of a website. We can report toxic link by google disavow tool.

Best of luck for your interview hope these Top 50 Advance SEO Interview Questions and Answers will help u.